We are a visionary group of Futurists, Strategists, Designers and Realisers. By understanding how people’s lives are changing, we create simpler lighter and more desirable ideas for the future
Three things we don’t do.
Our Values are a differentiator at BRAND AURA.
When we all live by our Values, we create trust among each other to be the best we can be. Ultimately, our Values are core to who we are and what it means to work at BRAND AURA.
Unethical work
We won't work with anyone that isn't truthful about their brand, is wilfully harming life, enforcing hardship or damaging the environment.
Unpaid work
We don't offer free creative pitches – or free
exclusivity. It's simply not good business for anyone.
Submitting speculative designs at a pitching stage leads design firms to focus on aesthetics over business goals and target audience. It becomes a matter of providing the most visually attractive design, not necessarily the one that will give the best return on investment. Produced before a genuine understanding of the client has been established, ‘pitched’ designs cannot be based on a genuine understanding of business objectives. We believe all businesses need to carefully select a design firm to work in partnership with themselves, giving them access to the knowledge required to understand business goals and deliver design solutions that help achieve this. Using pitches and competitions to select a ‘design’ in isolation doesn’t do this.
Unjustness
We foster a welcoming, diverse and inclusive workplace culture with no room for discrimination and where everyone is treated with respect and dignity.
Considerable time and effort is required to prepare serious design proposals for any project. Creative proposals prepared without payment for a competitive pitch involving several other firms can only be speedily prepared, scantily researched and superficial. They cannot be based on a genuine understanding of the client’s business and objectives.